Not long ago we talked about men maltreated by women. A phenomenon opposite to that commonly known and upon which are based many awareness campaigns and the work of more and more associations with social purpose.
To underline the equality of the phenomenon that occurs in the same way against women and men, arrived the advertising campaign of “Adopte a mec”, one of the most popular dating sites in France.

The target women, youth and emancipated, are invited to choose from a catalog, similar to that of a supermarket, the man to “adopt”. This term, objectively unkind, emphasizes the submissive role of the man relative to the woman that put him in the shopping cart.

And that’s not all. Knowing that shopping is one of the favorite activities of the fairer sex, the site thought to concretize the virtual shop in a local shopping in Paris putting in the window males in flesh and blood. The products displayed were the site users considered the most fascinating and beside them was placed a cartel which indicated the type: romantic, strong, shy, intellectual… The customers, once chosen “the goods”, obtained the number of telephone or email address in order to deepen the knowledge. The tone of the site is always ironic “International mustache week”, “Total Sale on curly”, “Special Series carrots”, “Special Offer on furry”.

Women have appreciated the initiative calling it ingenious and fun and have increased the visits of dating site which are around 2.5 million. And the men, at the time, are agree. The fact of being treated as a commodity doesn’t disturb them.

Perhaps one day someone will find her husband or partner in the shop window. On the other hand, if the men are pleased, let alone to the observer. But women more clever don’t lose sight of their partner and most has installed software that enable to know the GPS localization of his phone. In this way, if he was in the window…could be the first to admire him!